If you are new to the world of the Internet, you likely will have no idea what meta data is and how it can help drive traffic to your web site. Meta data is the text which is embedded into web pages to provide information to search engines. This information is then used to index your web site so that others are able to find your site when they search for certain keywords online. There are several meta data tags that are important when attempting to get your web site ranked high with the various search engines.
Web Site Title – Your web site title is very important when it comes to search engines. These search engines use your title text to display on Google. It is important to have a title which has a call to action so that users are more likely to click on your page when searching for keywords related to your business. Our company Straight Up SEO Sydney can help you to identify a title which will help drive traffic to your web site.
Keywords – Determining keywords to target is one of the most difficult things that an SEO company does for clients. It is important to pick keywords which are popular, but have few other web sites that are trying to fight for those same keywords. If you are trying to rank high for a very generic keyword such as “web design”, it may be very difficult, but it may be possible to rank high for “web design sydney”. Ranking for local keywords can be very effective, because you tend to find clients which are close to your business. These companies are usually more willing to buy from a local company as opposed to a company from another part of the country.
If you are looking for more information on keyword and meta data optimisation, call us today or fill out the form to the top right. We have been providing SEO services for several years and would be happy to help you drastically improve the amount of traffic to your web site.